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What is "Out of Home Advertising“ ?
Def.: Out-of-home advertising
(also Out of Home Media or Outdoor Media; abbreviations: OOH, OoH)

Out of home advertisingdesignatedoutdoor advertising, which takes place in public space (pedestrian zones, streets, squares). However, places of public life such as bars, restaurants, cinemas, etc. are also included. The name already gives the right hint here: media that cannot be consumed in one's own four walls. These include posters of all sizes, digital billboards, public screens,Ambient Media, transport media and advertising at the point of sale.


Also the so-calledWalking Minds®, which are worn by promoters and allow advertising messages to "float" conspicuously above their heads. can be described as a classic out-of-home advertising medium.




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