Ambient Mediaare advertising media that are embedded in the leisure world or in the direct living environment of a target group. They include the environment or situation in which the target group is located. This can be in line at the grocery store, on the train, or in the pub. A well-known example are the so-called Edgar cards in restaurants and bars. Ambient media differentiate themselves from the classic forms of outdoor advertising.

The advertising mediumWalking Minds®", which is carried by promoters and lets messages  "float" over their heads, can also be seen as an ambient medium, since it blends into the living environment (at events, at train stations_cc781905-5cde-3194- bb3b-136bad5cf58d_or can be integrated at the point of sale.